For many expert authors, the first spark of excitement that comes with writing a book fades just as the process begins. They sit down knowing exactly who they want to reach, only to be pulled in a different direction.
Expectations stack up. Advice comes from every angle. Before long, the book is speaking to everyone except the original audience it was meant for.
Traditional publishers often push authors in that direction, prioritizing books written for the widest possible audience.
This works well for mass-market titles. It rarely works for the coaches, consultants, and other entrepreneurs who want to write a book that speaks to the people they serve every day.
Peaceful Profits was designed for those authors.
The Seattle-based ghostwriting company was founded by Michael Shreeve, whose self-taught career in copywriting went on to help clients generate millions of dollars.
He didn’t want authors to feel pressured to broaden their message or lose their voice. He wanted them to create a book that felt true to their work.
The idea behind Peaceful Profits is simple. A book can help an author reach more people, attract clients, and grow a business, but only when the writer is free to speak directly to the readers they know best.
The Part of “Making It” No One Talks About
Before Peaceful Profits existed, Shreeve’s life was marked by instability. There were periods of homelessness and he spent long hours teaching himself copywriting, often working from a public library.
Those years were about learning, yes, but also about getting by.
Eventually, his work paid off financially, but the space it pulled him into felt loud and relentless. Everything moved fast, and even as things improved, the pressure to move faster followed him.
Over time, the difference became clear. Building something profitable was not the same as building something sustainable.
Shreeve wanted something different. Peaceful Profits was the result.
Today, the company runs around a small set of values.
Simplicity.
Honesty.
Freedom.
Long-term thinking.
Everything the team does is meant to reduce pressure, not add to it.
Where Most Publishing Processes Break Down
Books are personal, and Peaceful Profits treat them that way from day one.
Authors who join the ghostwriting program are matched with a writer based on their ideas, communication style, and personality. Author strategists oversee this process to ensure the right fit.
If the pairing doesn’t work, the writer can be changed through the writer’s promise, allowing the project to continue without forcing the wrong creative partnership.
Peaceful Profits ensures transparency from beginning to end. Authors are involved in every draft, revision, design decision, and step toward publication. The team checks in regularly, asks questions, and incorporates feedback before anything is finalized.
The goal is for authors to stay connected to their work, not wait on the sidelines hoping it turns out well.
As the book moves closer to launch, the attention shifts to readers themselves. The team studies sales data, reader reviews, and direct feedback to help the book reach the audience it was written for.
They walk authors through the market realities behind the scenes, from category demand and competing titles to ranking thresholds and hooks that have worked in similar genres.
“These insights help us guide clients toward book concepts and positioning that are validated by data, not guesswork,” the company said.
Seeing proof that an idea has an audience takes a lot of the pressure off, replacing second guessing with confidence.
For Shreeve, that confidence matters because a book should feel like a real conversation, not something squeezed into a formula. He often reminds authors that they cannot write their personality into someone else’s story.
As he puts it, “A book is a way to “sit down” and “have a conversation” with someone. It’s one of the only ways to sit down and have a conversation with thousands of people at the same time, at scale.”
A Book That Did More Than Sell
In 2017, Shreeve’s own book, “The One Book Millions Method,” illustrated just how powerful the right book could be.
In its first year, it sold nearly 12,000 copies and brought in more than $2.2 million dollars in coaching revenue from readers who became clients. All this, without an active social media presence or intricate marketing strategy.
The book did more than drive growth. It captured 15 years of hard-earned knowledge, giving the team an in-depth understanding of how the business worked and why it existed in the first place.
It also gave Mike Shreeve, Peaceful Profits founder, room to step out of the CEO role. Leadership passed to Evan, who now guides the company.
Why does that matter?
Because growth creates distance.
Between the founder and the team.
Between decisions and their original intent.
Between what a company says it values and how it actually operates day to day.
When the ideas behind a business live in only one person’s head, they’re hard to grow and even easier to lose.
There’s a story the Peaceful Profits team often comes back to when talking about how to prevent that from happening.
In 2004, Delta Airlines was buried under $16.9 billion in debt and expected to collapse within months. Morale was low and the future felt uncertain.
A new CEO stepped in and resisted the obvious moves.
He revisited the company’s earliest writings from the 1920s, searching for what had once made Delta strong. What he found was that Delta worked when it was built around people.
That idea became a compass.
Within a few years, Delta emerged from bankruptcy, and within a decade, it became the most profitable airline in the world.
For Peaceful Profits, the story is a reminder. A book can carry the thinking a company needs to stay grounded as it grows.
Built to Bend, Not Break
Publishing changes all the time, and Peaceful Profits has learned how to adapt without overcorrecting or chasing every new trend.
Early on, Facebook ads were a primary way new readers found books. They worked well for a while, until rising costs, audience fatigue, and sudden platform changes made it obvious that depending on one channel was too risky.
Meta is still part of the strategy today, but it’s no longer the foundation. Email, partnerships, organic content, and additional paid channels now work together to keep authors from depending on one source for visibility.
Market dynamics matter just as much. Amazon’s algorithm updates can affect rankings, categories, and discoverability with little warning. Peaceful Profits prepares for this by forecasting outcomes, testing assumptions, and closely tracking reader behavior during launches.
The team handles those details themselves, ensuring authors can stay focused on writing and connecting with readers instead of trying to decode the marketplace.
Peaceful Profits has had to make adjustments internally as well.
In 2024, the company grew faster than its systems could comfortably support. Hiring accelerated to meet demand, but some roles were added before processes were fully in place.
Communication slowed, workflows felt heavier, and decision-making took more effort than it should have. The Core Team stepped in, paused hiring, and returned to the company’s original way of operating, helping the business find its footing again.
Peaceful Profits works as a fully remote team. People are brought on for their judgment, their skills, and how they treat others, not where they live.
Team members work across countries and time zones, and leaders are trusted to run their departments without being micromanaged. The pace is intentional. There aren’t constant fire drills or late-night expectations.
Good work matters, and so does having a life outside of it.
Results That Speak for Themselves
It’s the question everyone wants answered. Does this actually work?
When someone searches for Peaceful Profits reviews, they’re usually trying to understand whether this slower, more intentional approach to publishing really delivers results, or whether it’s just a different way of telling the same story.
For Peaceful Profits, the answer shows up in outcomes, not promises.
Are the right clients finding their way in?
Is the book contributing to revenue instead of just sitting on a shelf?
Are readers engaging more deeply, reaching out, or opening doors to speaking opportunities?
And just as importantly, does the book keep supporting the business months and even years later?
When an author’s business grows after publishing, that’s the sign that Peaceful Profits is doing exactly what it’s supposed to do. Where others rush to publish, the company takes its time, knowing that the real payoff comes from what a book continues to do long after it’s released.
